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Creating useful, user-friendly websites

Online content analysis and competitive benchmarking

Web copywriting - in-house training workshops

How people use language to search online

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Case studies

Helping create the ‘online brand of the year’

Total Telecom is a provider of news and analysis to the global communications industry. However, in a tough and increasingly crowded market the company was encountering increased online competition from websites with more attractive advertising placements and better navigation.
Extending the life and energy of a live event - online

HRD is the leading annual learning and development conference and exhibition for HR professionals. But the impact and energy of a once-a-year event can be extended using web and email.
Increasing multiple purchases by 25%

Small refinements to an online purchase process resulted in a 25% increase in the number of people making multiple purchases.
Using email to raise your profile and sell

Complex products and services can be given a human face using email campaigns, which also allow a degree of targeting that is much harder (and more expensive) to achieve offline.
Using web content to redefine a global business

When a global chemicals business within BP needed to reinvent itself, its online presence was a first and critical step in establishing the new identity. We carried out immediate tactical changes and then created a new site in a two step project.
Creativity in a box - rules and templates for email

Terrapinn is a global business media company and a leading organiser of trade exhibitions, conferences and training. We created an email template solution that allowed them to contact customer and prospects for effectively and profitably.
Turning casual buyers into consistent communities

HypnosisDownloads.com sells self-hypnosis audio as MP3 files to a global online customer base. The challenge was building communities out of casual customers and demonstrating the integrity of the brand.

We'd love to talk to you about how we can help turn your website into a conversation platform.


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Web & email content analysis
In-house web copywriting workshops
Content strategies
Style guides
Online language of brand
Editing & website copy


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CDA were part of the world’s first dedicated Content Strategy conference with Clare O’Brien’s talk on evaluating content

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