Content strategy underpins any web or email
Investment in content strategy pays you back many
times over. It frames your audience and what they want in the context
of what you’ve got to offer.
It includes making your website findable and your
emails relevant. It aims to make your users’ experience
satisfying - to brilliant - while optimising your conversion results.
Building a content strategy this good takes
investment – and not just budget. It needs team commitment,
time and constant review.
CDA uses a blend of consulting workshops, planning
meetings and a series of its methodologies to include all content
owners and bring into focus every aspect of content, from its concept
or discovery through creation and delivery.
These are a couple of our approaches...
Vision & purpose workshops:
Address topics such as what your content strategy needs to achieve, how
people will find and use it, how it integrates with the rest of your
business... These workshops scope the project, while inspiring and
committing team members.
These include user experience, touch strategies, e-commerce, search,
information architecture, social media, email / contact plans and
structures, measurement and analytics, editorial plans, resources and
schedules and archiving. The blueprint is the foundation brief for all